CASE STUDY
LIFE COFFEE & TEA
OVERVIEW
Life Tea & Coffee (LT&C), a luxury coffee brand, approached DVS&Co for a rebranding initiative to establish a distinctive and compelling brand presence in the market. This case study outlines how DVS&Co collaborated with LT&C to transform their vision into a cohesive brand identity that embodies indulgence, trustworthiness, and a blend of vintage-inspired and modern design elements.
GOAL: ELEVATE BRAND IDENTITY
CLIENT BACKGROUND
LT&C is dedicated to bringing the indulgent experience of flavorful and exquisite coffee to the comfort of people’s homes. With a focus on sourcing high-quality ingredients and building a robust business foundation, the brand had gained momentum in the industry. However, the founders recognized the need to translate their success into a strong brand identity that resonated with their target audience.
CHALLENGES
- Establishing a unique brand identity that aligned with the brand’s core values.
- Conveying confidence, trustworthiness, and a harmonious blend of vintage and modern aesthetics.
- Creating a visual identity that reflected the luxurious qualities of the coffee brand and spoke to their discerning customer base.
STRATEGY & EXECUTION
1. INITIAL CONSULTATION
DVS&Co held an initial consultation with LT&C’s founders to understand their brand’s history, values, and aspirations. This laid the foundation for the rebranding process.
2. LOGO DESIGN
To encapsulate LT&C’s essence, DVS&Co recommended an emblem-styled logo that would embody the brand’s commitment to quality and exclusivity. The emblem design incorporated elements that reflected both vintage charm and contemporary appeal.
3. CONCEPTUALIZATION
DVS&Co produced three distinct logo concepts through sketches, each capturing different aspects of LT&C’s identity. These concepts were presented to the client, facilitating an open dialogue to narrow down the preferred direction.
4. COLLABORATION
LT&C worked closely with DVS&Co to select the most suitable logo concept. Iterative discussions and refinements ensured that the chosen concept aligned perfectly with the brand’s desired image.
5. COLOR PALLETTE
Recognizing the importance of color psychology, DVS&Co proposed several luxurious color palettes that resonated with LT&C’s target audience. Through experimentation and feedback, the team identified a palette that effectively communicated the brand’s qualities.
6. VISUAL ELEMENTS
In addition to the logo, DVS&Co developed an array of visual assets including social media icons, patterns, and mockups. These elements extended the brand’s identity across various touchpoints, reinforcing a consistent and compelling visual presence.
DELIVERABLES
The collaboration between DVS&Co and LT&C culminated in a refined brand identity that surpassed expectations. The key outcomes included:
- An emblem-styled logo that embodies LT&C’s commitment to luxury and excellence.
- A carefully curated color palette that conveyed confidence and trustworthiness while appealing to the brand’s customer base.
- Visual assets like social media icons, patterns, and mockups that ensured a unified and visually appealing brand presence across platforms.
CONCLUSION
The successful rebranding of LT&C by DVS&Co stands as a testament to the power of collaboration and strategic design thinking. By understanding the brand’s values, goals, and audience, DVS&Co was able to craft a brand identity that resonates with consumers and positions LT&C as a premium coffee brand synonymous with indulgence, trust, and timeless elegance.